I am looking around at all the people entering the large ballroom at the Embassy Suites in Lincoln, NE. As I wait for the buzzer that will announce the first 35-minute rotation, signaling someone I have never met, from somewhere I have never been, to come to my station, I am nervous and excited and unsure what to expect. While I may sound like a desperate bachelor at a speed-dating event, I assure you that is not the case. I am a software engineer, new to the world of ISOBUS, attending a Plugfest event for the first time. Plugfest is an event held twice a year, where the best and brightest minds in the ISOBUS industry come from around the world to test their offerings, checking for compatibility with other ISOBUS equipment manufacturers.